Atlantex, Inc. DBA Atlantex Apparel (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or opt into receiving marketing communications, including SMS messages. By using our site and services, you agree to the terms of this Privacy Policy.
Section 1 – Information We Collect
When you interact with our website, purchase something from our store, or register for a wholesale account, we may collect the following personal information:
Personal Information: Name, address, email address, phone number, and payment information.
Device Information: Your computer’s internet protocol (IP) address, browser type, operating system, and other device identifiers.
Usage Information: Information about how you interact with our website, such as pages visited, links clicked, and other browsing actions.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences, including SMS opt-in and opt-out preferences.
Section 2 – Purpose of Information Collection
We collect your personal information for the following purposes:
To process and fulfill your orders, including payment processing, shipping, and handling returns.
To communicate with you about your orders, account, and customer service needs.
To send promotional offers, newsletters, and SMS marketing messages, with your consent.
To improve our website, products, and services based on your feedback and browsing behavior.
To comply with legal requirements, prevent fraud, and ensure the security of our website and services.
To understand your preferences and provide personalized content and advertising.
Section 3 – Sharing Your Information
We may share your personal information with the following parties:
Service Providers: Third-party service providers that help us operate our business, such as payment processors, shipping companies, SMS marketing platforms, and website analytics providers.
Legal Requirements: If required by law, or if you violate our Terms of Service, we may disclose your information to legal authorities.
Marketing Partners: With your consent, we may share your information with marketing partners to deliver personalized content and advertisements.
However, we do not share or sell any SMS opt-in data or phone numbers provided to us for SMS marketing purposes with any third parties for their own marketing use.
Section 4 – SMS Marketing Consent and Opt-In Process
We collect consent for SMS marketing during the wholesale registration process on our signup page. By providing your mobile phone number and checking the opt-in box on our registration form, you consent to receive SMS marketing messages from Atlantex Apparel. Message frequency may vary, and message and data rates may apply. You can opt-out at any time by replying “STOP” to any SMS message you receive from us. For assistance, reply “HELP” or contact us at [email protected].
We retain records of your opt-in consent to comply with legal and regulatory requirements and may request proof of opt-in at any time.
Section 5 – Security of Your Information
We take reasonable precautions and follow industry best practices to protect your personal information. This includes using secure socket layer (SSL) technology to encrypt sensitive information and storing data with AES-256 encryption. We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.
Section 6 – Opt-Out and Data Deletion
You may opt-out of receiving marketing communications, including SMS messages, from us by following the unsubscribe link in emails or replying “STOP” to SMS messages. You may also contact us at [email protected] to opt-out or request deletion of your information. We will process your request in accordance with applicable laws and regulations.
Section 7 – Cookies and Automated Data Collection
We use cookies, web beacons, and similar technologies to collect information about your browsing behavior on our website. This helps us understand your preferences, improve your user experience, and provide targeted advertisements. You can control cookies through your browser settings and other tools.
Section 8 – Data Retention and Compliance
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected or as required by law. We also adhere to country-specific laws and regulations where the sale or service occurs. By using our services, you acknowledge and agree that your personal information may be transferred and processed in the United States.
Section 9 – Age of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
Section 10 – Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
